Meet
Kelli S. Moore | Founder & Partner
My path into entertainment started in Chicago, in my parents’ clothing store, Fashions by Moore. I watched them build a Black owned business together, and then watched my dad become the top selling person of color at Metropolitan Life Insurance, making the Million Dollar Round Table every year. I learned early what leadership and responsibility look like.
At eighteen, I traveled with Ebony Fashion Fair as a wardrobe assistant and hair stylist, a life changing experience that showed me how much unseen work goes into making something look effortless.
At AT&T, I got real customer service training: listening without reacting, whether or not I agreed. In education administration, I learned that people often don’t need a counter response, they need to be heard. On that principle I built one of Chicago’s largest elementary athletic programs, serving thousands of student athletes across public, private, and Catholic schools.
My first entry into entertainment was registration for Tanya Kersey’s infotainment conference, around the time I founded Fan Relations Plus, Inc. Through FRP, I connected celebrities with fans and matched talent with brands, working with R.J. Dale Advertising on McDonald’s Monopoly relaunch and Verizon’s Harlem event. For five years I produced a celebrity meet and greet at the LA Black Business Expo, growing our footprint.
That registration work carried into the Hollywood Black Film Festival, where I became Director of Registration and Operations. Kirkland Morris worked alongside me in my department, and Jacqueline Blaylock was Festival Programmer. A friendship and a shared love of the work became the partnership we have today.
That is the throughline of my career: managing how we interact with each other, our expectations, and our experiences. The BLK Collective Media Group, LLC exists to carry that forward, equipping storytellers to grow and endure.